Writing a killer media release

• Stories must be typed
• Title the page “Media Release” and date it
• Give the story a short, catchy headline
• Summarise the story in the first paragraph, making it as interesting as possible. Ensure that the who, what, where, when and why is covered (preferably in the first paragraph)
• Use the maximum of two sentences per paragraph
• Keep the story short and to the point, it should be no longer than 1 A4 sheet
• Write facts. If an opinion is used, it must be sourced, for example, by using quotes “…”
• At the end of the release give your contact details, so interested parties know how to contact you for further information.

For more detailed information about preparing material for the media, go to www.publicrelationsmedia.com.au