Merchandising

5 Hour Workshop

For many people the ability to create breath-taking displays does not come naturally. This workshop can show you how to create effective merchandising your target market will respond to. It is about understanding space and how to utilise it with maximum impact and with little outlay.

This workshop will teach you skills on how to research your merchandising and make informed decisions on factors relating to your packaging, space and signage.

Our workshop equips small business owners with the fundamentals required to ensure sales can be maximised through merchandising, whilst being delivered in the unique Bizness Babes style:

• With enthusiasm
• Expert facilitator
• Relaxed but professional environment
• Passing on practical skills that can be applied to your business

What will be covered in the workshop:

• What merchandising is and why is it important to your business?
• Different types of businesses require different types of merchandising but with similar principles.
• What are the seven product classifications and how to identify what classification your product or products fit into?
• Ensure merchandising is reflective of what your target market wants, whilst considering your customer vs. your consumer.
• Positioning your products to maximize sales and increase turnover.
• The importance of selecting packaging that can be easily merchandised in order to maximize sales.
• Signage and why it is so important in maximizing sales
• How to come up with a display strategy for your business

Date: Thursday 26th July 2012
Time: 10am – 3 pm
Location: Corner Wellington and Jackson's Roads, Mulgrave, Victoria
Investment for your Business: $150.00